CASL

Canada’s Anti-Spam Legislation (CASL)

Policy Statement

This document outlines OutVying Media Solution’s policy and procedures for compliance with Canada’s Anti-Spam Legislation (CASL) concerning the distribution of commercial electronic messages (CEMs) to clients and potential clients in Canada. OutVying Media Solution is dedicated to adhering to CASL regulations to prevent misleading and harmful spam practices within Canada.

Policy Details

The OutVying Media Solution Anti-Spam Policy (the “Anti-Spam Policy”) and associated procedures (the “CASL Procedures”) mandate that all employees who send CEMs from and/or to a computer system(s) in Canada comply with CASL. This includes ensuring that all CEMs sent by or on behalf of OutVying Media Solution, or using an OutVying Media Solution email address or device, adhere to CASL regulations.

Application

This Policy applies to OutVying Media Solution employees involved in sending CEMs from and/or to a computer system(s) in Canada or to electronic addresses accessed from Canada. OutVying Media Solution has adopted the Anti-Spam Policy to comply with CASL requirements, and all other policies and procedures are interpreted in a manner consistent with this Policy to promote CASL compliance.

Consent

OutVying Media Solution obtains express, opt-in consent before sending CEMs to individuals who have not had an existing business relationship within the past two years. Express, opt-in consent is also obtained for sending CEMs to prospective clients. Consent requests are separate from other communications and must be recorded in a database.

Form and Content of CEMs

All CEMs sent by OutVying Media Solution must comply with CASL’s requirements regarding form and content. This includes identifying the sender, providing contact information, and incorporating an unsubscribe mechanism.

Retention of Relationship Details

OutVying Media Solution maintains records of client and potential client relationships, including verifiable records of implied and express consent, in a Client Relationship Management (CRM) system. These records are retained for at least three years after ceasing to send CEMs to the client or prospect.

Commercial Electronic Messages

CEMs sent by OutVying Media Solution employees from and/or to a computer system(s) in Canada must comply with this Policy and related CASL procedures. Examples of CEMs include promotional event invitations, marketing newsletters, and business solicitations.

Compliance by Third Parties

Third-party service providers sending CEMs on behalf of OutVying Media Solution must comply with CASL, including requirements related to CEM form and content.

Unsubscribe Mechanism

CEMs sent by OutVying Media Solution must include a clear and functional unsubscribe mechanism that allows recipients to withdraw consent or opt out of receiving further communications within 10 days of the request. Recipients can unsubscribe by visiting a provided link or emailing a designated address.

Policy Administration

The Anti-Spam Policy is managed by the Compliance department of OutVying Media Solution and undergoes annual review and updates. Any changes or exceptions to the Policy require approval from the OutVying Media Solution Board.

Review and Approvals

The Compliance department of OutVying Media Solution reviews and updates the Policy as needed, subject to approval from the OutVying Media Solution Board. The Policy is reviewed annually or as necessary.

Enforcement and Audit

Compliance with this Policy and related procedures is subject to periodic review by OutVying Media Solution. Failure to comply may result in disciplinary action in accordance with OutVying Media Solution’s Human Resources policies.

Contact Us

For privacy inquiries or to exercise your rights under CCPA, please contact our Data Operations team:

Email: info@outvying.com
Postal Mail: Data Operations, OutVying Media Solution, 1309 Coffeen Avenue STE 11133, Sheridan, WY 82801, United States